Basic Functions:
Trade Marketing is the management process for identifying, anticipating and creating objectives oriented operational plans to execute brand strategies and achieve brand objectives in the market. It is a total business approach aimed at understanding and influencing the needs of market and trade in a way that will allow the company to effectively implement trade & customer plans, achieve their objectives & develop the business. Trade Marketing Manager will manage all company’s brands portfolio through a team of Sales and Trade Marketing personnel.
Qualifications:
- BSC Marketing or Business Related Course
- Minimum 3-4 Years sales management experience particularly in Fast Moving Consumer Goods (FMCG)
- Preferably 1-2 years Brand management experience.
- Willing to travel abroad
Competencies Needed:
- Building Strategic work relationship
- Strategic Leadership & Decision Making
- Innovation
- Aligning performance for success.
- Technical/Professional Knowledge & Skills:
Main Duties:
- Ensure achievement of budgeted Market Sales, Shipments, Brand profitability and inventory levels by brand for all company portfolio.
• Achieve Distribution objectives across all SKU’s through promotional plans & set priority by brand.
• Develop and agree annual Operational Plan covering monthly promotional calendar with Sales team.
• Set promotional cover priorities based on distribution/ display objectives by brand.
• Work with sales force to ensure objectives are met implementation as per Cycle priorities.
• Maximize return on investment on trade promotions & visibility agreement with trade.
• Manage & report all relevant brand spends and ensure to keep within Budget to achieve objectives on monthly basis.
REQUIRMENTS:
Interested applicants may submit application letter, resume, and transcript of records.
RECRUITMENT TEAM:
Corporate People Management Department
1st Road, Calumpang, General Santos City
For Inquiries, look for Ms. Remedios G. Sigarra
E-mail address: rgsigarra@rdcorp.com.ph
Tel.no. 63 (83) 554 3173 local 227
DEADLINE: ASAP